Concepts:
Pure. water
This is an idea I had for a water brand I had thought up.
Something you would find at a very expensive grocery store in Brooklyn after a good night out.
The water I would look for is the one that brags the most about how much it’s good for you.
This concept is the one that is the closest to me. My great-great-grandfather, H.F. Hohlt, owned a department store in Brenham, TX, from the 1880s to the 1970s, selling the hottest fashion of the day
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I have always been fascinated with the store, from what little I can find out about it. This brand identity is what I would have presented in modern times.
Hohlt Store
Waverly BBQ
This concept is my take on a conventional BBQ establishment. Orange, I believe, is one of the most underrated colors. It was the one I immediately gravitated toward when fleshing this idea out.
More of a vintage-style look, I wanted it to feel as if this smokehouse had been operating for 50-plus years.